![]() ![]() In fact, Korean men are the world’s biggest male spenders on beauty products, while some even go for beauty treatments. So, to achieve pale and flawless skin, most Korean men invest in skincare and makeup products. But to have flawless skin, one must have no visible blemishes, uneven skin tone, and skin damage. ![]() Thus, it also became one of the many beauty standards for men and women to this day. Back in the past, it symbolized wealth and power as people with tanned skin are considered commoners since they work under the sun.įor many years, Koreans desired to have pale skin because it became one’s asset to ‘look beautiful’ in society. There is a historical root of Koreans’ pale and flawless skin obsession. To discuss each feature, we’ve made a list of Korean male beauty standards that are still strictly followed up to this day: There are a number of beauty features to complete the ‘ideal man’ look. If you want to know more about these beauty features, let’s have a read! Korean Male Beauty Standards Korean male beauty standards are pretty similar to female beauty standards. Some of them became beauty icons, just like ASTRO’s Cha Eunwoo, who charms fans all over the world with his perfectly flawless face. To attain the ideal look, they try to resemble popular Korean idols and actors-the epitome of Korean beauty standards. And some even go under surgeries to enhance their natural features. Korean men invest in beauty products for skincare and makeup. ![]() In fact, South Korea has high beauty standards not just for women but for men also. Over the years, Korean women are pressured to uphold the strict Korean beauty standards for several reasons: to fit into society, to have a higher chance of getting a job, and even to avoid being bullied. Generally, they go for a youthful and innocent image, which is also probably why all Koreans have identical looks or facial features. The strict standards to achieve a Korean appearance that’ll match up to societal expectations have always been the same. ![]()
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